Potato chips are addictive and full of fat so why do we crave them?
Potato chips are so important to the junk food business, that they lend their name to the so called "potato chip marketing equation". This means that 90% of your sales go to 10% of the people. The second part of this equation also states that it's much easier to sell to an existing customer than sell to a new customer. This means in a nutshell, that people who are probably already overweight are being directly targeted via flashy ads on TV and elsewhere to eat more junk food which means they gain more weight.
As you consume real food the body automatically says "enough is enough, I want something different" For junk food, the chemical flavoring have been altered so they no one can eat just one. This is built in over consumption and is designed to increase sales and profits for the junk food business. Unfortunately, it means less quality of life and higher health care costs for the individual as well as the State.
To read more about the Food Industry and health and wellness pick up of copy of Paul Zane Pilser's book "The New Wellness Revolution".
Next time you eat potato chips ask yourself, am I a target of "Potato Chip Marketing". Am I a victim?
I am an old potato chip junkie who is reforming. It's a bit like cigarettes and beer--it's hard habit to break especially watching the 8 o'clock movie without chips.
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